Monday, November 17, 2008

Technology Report Secretly Has Intel Inside


On January 3, 2006, KOKH-25 in Oklahoma City, Oklahoma, aired a two-and-a-half minute feature on the latest advances in Internet-capable television, a sunny report in which new technologies give consumers "access to entertainment they can control on their own terms."
The only new technology featured in the report, however, is the Viiv™ media network platform from Intel. That's no surprise, considering that the entire story was taken from a video news release (VNR) created by D S Simon Productions and funded by Intel.
KOKH-25 modified the VNR by editing the order of soundbites and inserting network-branded graphics over the video, but they left in the narrating voice of the D S Simon publicist Sue Berg. KOKH-25 anchors failed to identify to viewers Berg's affiliation with the company during the segment's introduction. They also failed to disclose that every shot, soundbite and piece of information featured in the story came from D S Simon or Intel.
In the course of the ten-month study, the Center for Media and Democracy has observed KOKH-25 airing unsourced VNRs on six separate occasions, for Trend Micro Software, Panasonic, Cadillac, Chemistry.com and Towers Perrin.
To view the original VNR, as well as the KOKH-25 news story, click on the Quicktime links below.

Intel Inside More Than Three Quarters of The World's Fastest Supercomputers

AUSTIN, Texas, Nov 17, 2008 (BUSINESS WIRE) -- More supercomputers than ever are using Intel Corporation processors, according to the latest TOP500 list. The high performance computing (HPC) community is especially enthusiastic about quad-core Intel(R) Xeon(R) processors which are driving the research and analytical capabilities of more than half the systems on the list.
The 32nd edition of the TOP500 list shows that 379 of the world's top 500 systems, including the third-fastest system in the world, now have Intel inside. According to the list, Intel is powering 49 systems in the top 100. Systems using Intel(R) Xeon(R) quad-core processors dominate the list, holding 288 spots. Using reinvented high-k metal gate transistors, Intel's year-old quad-core 45nm Intel(R) Xeon(R) processor 5400 series is used in 222 systems, including 32 powered by low voltage variants.
Intel-based super computing platforms are playing a pivotal role in a number of research areas, from improving the safety of space exploration to forecasting global climate conditions. More "mainstream" industries, such as financial services and health care, are also using Intel-based systems to achieve faster, more accurate results, to speed the pace of innovation and improve competitive advantage.
In addition to hardware, Intel is delivering to the HPC community a wide range of software tools, including compilers and MPI libraries, which help customers maximize multicore processing and improve the efficiency of clustered solutions. Approximately 75 percent of systems in the Top500 are using Intel software tools.
"We're proud that Intel processors and software tools are playing a significant role in driving the world's most important scientific research and advancements," said Kirk Skaugen, vice president and general manager of Intel's Server Platforms Group. "With our multi-core innovation powering so many systems on the TOP500, it's clear that Intel is committed to pushing the boundaries of supercomputing."
Over the past year, Intel has gained significant momentum in high-performance computing, signaled by major collaborations with Cray Supercomputer and NASA. Intel and Cray plan to develop a range of HPC systems and technologies driven by multi-core processing and advanced interconnects. Meanwhile, Intel, SGI and NASA are collaborating on Pleiades, a super computing project which is the No. 3 system on the list, and will enable groundbreaking scientific discovery with a goal of reaching 1 PetaFLOPS in 2009, and 10 PetaFLOPS (or 10,000 trillion operations per second) by 2012.
The semi-annual TOP500 list of supercomputers is the work of Hans Meuer of the University of Mannheim, Erich Strohmaier and Horst Simon of the U.S. Department of Energy's National Energy Research Scientific Computing Center, and Jack Dongarra of the University of Tennessee. The complete report is available at www.top500.org.
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http://.marketwatch.com/news/story/Intel-Inside-More-Than-Three/story.aspx?guid=%7B64BA040F-5352-41DB-A007-809441BAA0F6%7D

Price test


In addition, the partnership will have a practical pay off for software developers.
"Any software you build is going to run at least on our two platforms," said Mr Swope.

The $100 has already been tested in many countries
An application developed for the XO laptop should work on the Classmate and vice versa.
"That's the exciting thing for me," said Mr Bender.
Currently both laptops are being tested in schools around the world. In parallel, OLPC is finalising orders for the first batch of computers.
Participating countries are able to purchase the XO in lots of 250,000. They will initially cost $176 (£90) but the eventual aim is to sell the machine to governments of developing countries for $100 (£50).
Intel says it already has orders for "thousands" of Classmates, which currently cost over $200 (£100).
Like the OLPC machine, Intel expects the price to eventually fall.

Intel inside technologyhttp://news.bbc.co.uk/2/hi/technology/6897950.stm


The new agreement means that Intel will sit alongside the 11 companies, including Google and Red Hat, which are partners in the OLPC scheme.
It will also join rival chip-maker AMD, which supplies the processor at the heart of the $100 laptop.
"Intel's apparent change of heart is welcome, and we're sure they can make a positive contribution to this very worthy project for the benefit of children all over the world," read a statement from AMD.

Initially there are no plans to switch the processor to one designed by Intel. However, the servers used to back-up the XO laptops, as they are known, will have Intel technology at their core.
Decisions about the hardware inside the XO laptop would be made by OLPC, said Mr Swope.
"OLPC will decide about which products they choose to offer or not offer," he said.
OLPC, however, indicated that it would consider using Intel chips in its machines in the future.
Walter Bender, head of software development at OLPC, told the BBC News website that he believed OLPC would eventually offer different computers with different hardware.
"I think we will end up with a family of products that run across a wide variety of needs," he said. "Intel will be part of that mix

Intel and $100 laptop join forces


The agreement marks a huge turnaround for both the not-for-profit One Laptop per Child (OLPC) foundation and Intel.
In May this year, Nicholas Negroponte, the founder of OLPC, said the silicon giant "should be ashamed of itself" for efforts to undermine his initiative.
He accused Intel of selling its own cut-price laptop - the Classmate PC - below cost to drive him out of markets in the developing world.
"What happened in the past has happened," Will Swope of Intel told the BBC News website. "But going forward, this allows the two organisations to go do a better job and have a better impact for what we are both very eager to do, which is help kids around the world."
Nicholas Negroponte, founder of One Laptop per Child, said: "Intel joins the OLPC board as a world leader in technology, helping reach the world's children. Collaboration with Intel means that the maximum number of laptops will reach children."

Apple to have intel inside

We've been organizing bloggers to cover JavaOne for us this year. One of the ones I contacted responded "I'm such a nerd, I still get excited over these things." I thought about that as I entered Steve Jobs' keynote at Apple's developer conference yesterday. These still excite me. I've seen every MacWorld and WWDC keynote that Jobs has delivered since he returned to Apple and when he has a message to deliver, no one is better.
You've heard by now about the announcement yesterday that Apple is switching from PowerPC chips to intel chips. However you feel about this decision, the way that it was delivered was masterful. First, the tension built as the audience waited for the rumors to be addressed. Then the rumor was confirmed with a slide that read "It's true". The audience groaned. What would this mean? Why would Apple risk years of foundering while they ported to yet another platform? What does a developer need to do to port to this new chip? What about products that are no longer under active development?
Maybe I'm still under the influence of the famous reality distortion field, but the answers were stunning. The first news was the for the past five years Mac OS X has worked on both PowerPC and intel. Jobs called this the "Just in case" plan. This was not some spur of the moment "maybe we should change our architecture decision". You feel, again, that someone is driving the bus and that there is direction. Also, Apple provided developers with the tools they need to make the transition: developer tools were handed out immediately and intel Macs will be available for developers in the next few weeks. They even brought out a porting success story by having Theo Gray describe the 20 lines out of millions of lines of code in Mathematica that needed changing. The third piece is Rosetta which translates PowerPC for intel boxes on the client machine. As Jobs put it, it is fast (enough).
The message was clear and the audience of developers left feeling a lot better than when they came in. A presentation worth studying.

http://weblogs.java.net/blog/editors/archives/2005/06/_apple_to_have.html

Intel Chairman Craig Barrett on Intel's 40th Anniversary


Sure, these processor would be great for powering traffic lights.
You mean they want to use our chips to make Taxi meters?
Imagine, those where conversations inside Intel back in the 1970s, in the years after making the world’s first microprocessor.

Over the years, a lot of Intel innovation has moved markets and changed our lives. PC magazine created a visual timeline from the Intel 4004 processor in 1971 all the way to 2008, which is marked with the tiny Intel Atom processor as the year’s top accomplishment.
Last week Intel Chairman Craig Barrett shared with us his memories and best wishes for Intel’s 40th birthday. He always has a great story — or six — ready at hand.

http://.flickr.com/photos/intelphotos/2614672102/

Mactels won't show off "Intel inside"

The new Macs may have Intel inside but they don't show the chipmaker's presence on the outside.
Most brand-name PCs that use Intel processors take part in the "Intel Inside" programme, which gives the computer makers marketing dollars for displaying the chipmaker's logo on their products and in their advertising.
But Apple decided not to sign on to the programme with the line-up of Intel-based Macs that CEO Steve Jobs introduced at the Macworld Expo on Tuesday.
Phil Schiller, Apple senior vice president of worldwide product marketing, said in an interview at Macworld in San Francisco: "We chose not to take part in the Intel Inside campaign."
The cardboard box for the new iMac will contain a logo for Intel's dual-core Duo processor, in part to distinguish it from the existing PowerPC-based iMac, which has very similar features and sells for the same price as its predecessor.
Schiller said: "What you'll see on the shipping box, we've added a feature... that explains 'hey this one has an Intel Core Duo chip' so customers know what they are buying. It isn't any part of an Intel Inside programme or anything like that. It is just part of the feature section on our box.
"The iMac is really from a feature and design standpoint the same as the iMac G5 it replaces. What's really the main difference is the processor core logic and graphics chips are different. Everything else about it is the same."
For the most part, the new models also share the same input options, meaning that both the MacBook Pro and Intel-based iMac have FireWire support, though not the higher-end FireWire 800 option.
Apple plans to transition all its products to Intel-based chips by the end of this year. In the meantime, though, some products are living side-by-side. For example, Apple plans for the MacBook Pro to replace the 15-inch Powerbook but the company intends to continue selling the 12-inch and 17-inch Powerbooks for some time. Apple did not cut the prices on those models.
Along with forgoing the Intel Inside programme, Apple is also not a part of Intel's latest marketing push, Viiv, which is centred on entertainment-oriented PCs. For now, that programme is limited to PCs with Microsoft's Windows XP Media Center Edition, though Intel vice president Deborah Conrad said Apple had a chance to take part in Viiv.
Conrad said: "They looked at Viiv. We were very up-front with them... It's not like they were surprised or that they couldn't have been part of it if they had wanted to."
Conrad said Apple and Intel are pursuing similar goals when it comes to the digital home.
She said: "We all want the same thing. We might have different paths to get there but ultimately it's about 'How do we deliver a better consumer experience, more entertainment, great digital content'."
And, Conrad said, there is no rule that prevents there from being a Viiv Mac at some point down the road: "We'd like Viiv to be as open of a platform as possible. To the extent that you will see different operating environments over time, we are going to continue to explore that. Today it is definitely a Windows environment."
As for Apple choosing not to take part in "Intel Inside", Conrad noted that the programme is not mandatory.
She said: "They don't do co-branding."
Ina Fried writes for CNET News.com

http://hardware.silicon.com/desktops/0,39024645,39155515,00.htm

Talks Under Way to Put Intel Inside OLPC's $100 Notebook

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Discussions are under way to put an Intel Corp. microprocessor inside a version of the One Laptop Per Child (OLPC) project's "$100 laptop" for children in developing countries, according to representatives from both parties.
"Intel, like a lot of other people, is more than welcome to try to design great silicon for this project and this mission, and we've been working with them to help them do exactly that," said Walter Bender, OLPC's president, in a telephone interview.
Despite its nickname, the OLPC's lime-green XO laptop actually costs $175. The first version of the machine runs on Advanced Micro Devices Inc.'s 433MHz Geode LX-700, an x86-architecture chip that is slow by the standard of mainstream processors but consumes little power and costs less.
OLPC is close to starting production of the XO. The group has already gone through four generations of test systems to refine the laptop's design. A production run of 300 machines was completed in August, a final preparatory step before the XO goes into mass production later this month or in early October.
While OLPC has yet to decide whether or not to use Intel processors, Intel confirmed its engineers are developing a motherboard based on one of its chips for an OLPC laptop. That process required the engineers to start from scratch, since the current XO design isn't based on Intel's chips.
"It requires a new design, a new product," said Leighton Phillips, the manager of Intel's World Ahead Program in Asia.
The design, which Intel plans to submit for OLPC's consideration, will be based on either existing mobile chips, such as modified versions of the Celeron M called A100 and A110, or Silverthorne, an upcoming processor designed for small, mobile computers.
The dual-core Silverthorne processor will be made using a 45-nanometer production process and will be available early next year in different versions.
Silverthorne's main advantages are lower power consumption and size. The chips are so small that Intel can fit 2,500 of them on a single 300-millimeter silicon wafer, helping to keep unit production costs low enough for them to be used in handheld devices and low-cost computers.
Whether Silverthorne is cheap enough to be used in laptops like the XO remains to be seen. "We're looking at ways to get there," Phillips said.
If an Intel chip ends up inside an OLPC laptop, the laptop may be different from the existing XO design. That laptop was designed for use in harsh, rural environments with lots of dust and high humidity, but OLPC wants to develop laptops for use in urban areas where better infrastructure is available.
"I can imagine there will be a family of laptops in terms of processor power and maybe there will be a larger form factor for older kids," Bender said.
The discussions over an Intel-based laptop are part of wider talks on how Intel and OLPC can cooperate on technology and product development. Those talks started in July after Intel and OLPC signed an agreement that, among other things, gave Intel a seat on the group's board and prevents the two sides from disparaging each others' products.
Besides putting an Intel processor inside a future OLPC laptop, the talks could see some of the technology developed by OLPC find its way into Intel's hands. For example, the chip maker is interested in the low-power screen technology developed by OLPC.
Offering an OLPC laptop with an Intel processor doesn't mean the group will stop using AMD's chips, Bender said. "The Geode's been very easy to work with and hasn't been a limiting factor whatsoever," he said.
As part of OLPC's desire to offer systems based on different processors, the group is looking to work with other vendors, in addition to Intel. One such company is Marvell Technology Group Ltd., which could see its Xscale processors, which the company acquired from Intel in 2006, also end up in future OLPC laptops, Bender said.
"We want to have lots of choices, lots of people doing this, because there are lots of kids and lots of need," he said.

http://pcworld.com/article/136948/talks_under_way_to_put_intel_inside_olpcs_100_notebook.html

How Israel saved Intel


Five hundred employees and guests crowded under a white tent half the length of a football field at Intel's Santa Clara, Calif., headquarters as Chief Executive Paul Otellini put his company's newest line of computer chips through their paces.
"These are the best microprocessors we've ever designed, the best microprocessors we've ever built," Otellini said. "This is not just incremental change; it's a revolutionary leap."
Otellini's pronouncement relegated to obsolescence Intel's Pentium chip, which once powered more than 80 percent of the world's personal computers. That wasn't the only surprise last July.
A camera zoomed in on engineers in lab coats in Haifa, Israel. The video revealed that the chip Intel is counting on to recover from a battering by Advanced Micro Devices (AMD) wasn't invented in Silicon Valley. Instead, Intel is betting on a group of Israeli mavericks and a design bureau 7,400 miles away.
Shmuel Eden, former head of the Israel Development Center, where the new Core 2 Duo was created, says he's fed up with the perception that Intel's prowess is fading.
"People are angry," said Eden, who moved to Santa Clara in 2002 as sales manager for Intel's laptop chip division. "When I see something in the press saying Advanced Micro has taken our lead in technology, it hurts me personally."
Investors are hurting, too.
"I can't see Intel getting back to the market-share levels they used to have," said William Gorman, an analyst at Philadelphia-based PNC Wealth Management, which manages about $50 billion, including Intel shares. "They opened a window, and AMD took advantage."
Intel's share of the $33 billion computer-processor industry is the lowest in 11 years, according to Cave Creek, Ariz.-based Mercury Research. Profit plunged 42 percent to $5.04 billion last year as the company slashed prices after Intel's share of the personal-computer processor market slipped to 75 percent.
Advanced Micro, Intel's Sunnyvale, Calif.-based rival, unveiled its first server processor, called Opteron, in 2003. Since then, AMD has wrested customers away from Intel.

Intel Inside. Huh?!


THE buzzwords for the 2006 technology outlook fly thick and fast in nerd circles: high-definition DVD. À la carte TV shows from the Internet. Windows Vista.
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Most of these goodies will take time to reach the masses. One, however, has already arrived, six months ahead of schedule: Apple's switch to Intel chips for its Macintosh computers.
The first such retrofitted model, the iMac, went on sale last week. Like the existing iMac model, which remains available, the new one is a sleek, thin, snow-white flat-panel screen with no actual computer box; the guts of the computer are hidden inside. The new iMac, like the old, is virus-free, spyware-free and gorgeous to behold. It still has a built-in camera for live Internet videoconferences, still can record DVD's, still comes with a remote for controlling music, photo slideshows and DVD playback from across the room, and still has built-in Bluetooth and Wi-Fi wireless networking. Even the price is the same: $1,300 for the 17-inch model, $1,700 for the 20-incher

Inside Intel


Paul Otellini's plan will send the chipmaker into uncharted territory. And founder Andy Grove applauds the shift


COVER STORY PODCAST
Even the gentle clinking of silverware stopped dead. Andrew S. Grove, the revered former Intel Corp. (INTC ) chief executive and now a senior adviser, had stepped up to the microphone in a hotel ballroom down the street from Intel's Santa Clara (Calif.) headquarters, preparing to respond to a startling presentation by new Chief Marketing Officer Eric B. Kim. All too familiar with Grove's legendary wrath, many of the 300 top managers at the Oct. 20 gathering tensed in their seats as they waited for a tongue-lashing of epic proportions. "No one knew what to think," recalls one attendee.

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