Paul Otellini's plan will send the chipmaker into uncharted territory. And founder Andy Grove applauds the shift
COVER STORY PODCAST Even the gentle clinking of silverware stopped dead. Andrew S. Grove, the revered former Intel Corp. (INTC ) chief executive and now a senior adviser, had stepped up to the microphone in a hotel ballroom down the street from Intel's Santa Clara (Calif.) headquarters, preparing to respond to a startling presentation by new Chief Marketing Officer Eric B. Kim. All too familiar with Grove's legendary wrath, many of the 300 top managers at the Oct. 20 gathering tensed in their seats as they waited for a tongue-lashing of epic proportions. "No one knew what to think," recalls one attendee.
COVER STORY PODCAST Even the gentle clinking of silverware stopped dead. Andrew S. Grove, the revered former Intel Corp. (INTC ) chief executive and now a senior adviser, had stepped up to the microphone in a hotel ballroom down the street from Intel's Santa Clara (Calif.) headquarters, preparing to respond to a startling presentation by new Chief Marketing Officer Eric B. Kim. All too familiar with Grove's legendary wrath, many of the 300 top managers at the Oct. 20 gathering tensed in their seats as they waited for a tongue-lashing of epic proportions. "No one knew what to think," recalls one attendee.
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